{"id":6626,"date":"2021-05-14T17:39:37","date_gmt":"2021-05-14T17:39:37","guid":{"rendered":"https:\/\/chenoafund.org\/?p=6626"},"modified":"2024-07-30T14:22:30","modified_gmt":"2024-07-30T14:22:30","slug":"3-ways-to-stand-out-from-the-crowd-as-a-real-estate-agent","status":"publish","type":"post","link":"https:\/\/chenoafund.org\/3-ways-to-stand-out-from-the-crowd-as-a-real-estate-agent\/","title":{"rendered":"3 Ways To Stand Out From The Crowd As A Real Estate Agent"},"content":{"rendered":"<p class=\"has-black-color has-text-color\">\u201cHello, my name is Bob and I\u2019ll find you the home of your dreams.\u201d \u201cHi, my name is Jane and I know the area very well.\u201d \u201cOh, hey there, my name is Larry, I\u2019ll find you the perfect home to fit your budget.\u201d Ahh\u2026. Sounds overwhelming right? That\u2019s what looking for a home sounds like to your potential homebuyers. All of a sudden, everyone is a real estate agent or knows a guy that knows a guy. You give them a call, send a text, write an email, mail a postcard, send a message through a carrier pigeon. (OK, maybe not a carrier pigeon, that was so 2020.) But, you get it, right? All of this noise is being thrown at the potential homebuyer, which is very stressful and confusing. Everyone has a similar pitch and homebuyers don\u2019t know who they can trust. That\u2019s why you need to stand out from the crowd, break through the noise, and gain trust that resonates and makes a connection with them. In this article, we\u2019ll discuss 3 creative ways that you can position yourself to make a connection and become a trusted real estate agent.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<h2 class=\"has-vivid-red-color has-text-color has-large-font-size wp-block-heading\"><strong>Develop an elevator pitch that makes you unique<\/strong><\/h2>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"wp-image-10632 lazyautosizes lazyloaded\" src=\"https:\/\/i0.wp.com\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy-1024x538.jpg?resize=1024%2C538&#038;ssl=1\" sizes=\"950px\" srcset=\"https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy-1024x538.jpg?lossy=1&amp;quality=90&amp;ssl=1 1024w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy-300x158.jpg?lossy=1&amp;quality=90&amp;ssl=1 300w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy-768x403.jpg?lossy=1&amp;quality=90&amp;ssl=1 768w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy.jpg?lossy=1&amp;quality=90&amp;ssl=1 1200w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy.jpg?lossy=1&amp;quality=90&amp;w=384&amp;ssl=1 384w\" alt=\"blog 3 copy\" width=\"1024\" height=\"538\" data-pin-description=\"blog 3 copy\" data-src=\"https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy-1024x538.jpg?lossy=1&amp;quality=90&amp;ssl=1\" data-srcset=\"https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy-1024x538.jpg?lossy=1&amp;quality=90&amp;ssl=1 1024w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy-300x158.jpg?lossy=1&amp;quality=90&amp;ssl=1 300w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy-768x403.jpg?lossy=1&amp;quality=90&amp;ssl=1 768w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy.jpg?lossy=1&amp;quality=90&amp;ssl=1 1200w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-3-copy.jpg?lossy=1&amp;quality=90&amp;w=384&amp;ssl=1 384w\" data-sizes=\"auto\" data-eio-rwidth=\"1024\" data-eio-rheight=\"538\" \/><\/figure>\n<p class=\"has-black-color has-text-color\"><span class=\"has-inline-color has-black-color\">Ok, so we know that you sell houses. That\u2019s easy to communicate. Now how do we position that message so that homebuyers remember you and are curious about what you can do for them? It can easily be done with an elevator pitch. You need to have 2\u20135 sentences that describe what you do, how you help people, and who you are. Oh, and be honest; this is what makes you stand out. So, what do you say? Hmmm! Here is an example: \u201cMy name is Kevin, and I\u2019m a real estate agent, father of two girls, proud husband, dog lover, your local Starbucks barista, and Star Wars nerd. My goal is to understand your budget, family, commute, and home needs and apply that with a home that fits your lifestyle. I have a passion for helping homebuyers find a home that creates memories that last a lifetime. Contact me today. You\u2019ll come to me for a house and you\u2019ll leave with a home.\u201d That\u2019s it. It\u2019s as simple as that. While everyone is selling you\u2019re telling a story. You&#8217;re showing that you&#8217;re a person that has a family, interests, and works hard. People respect that, and your message will psychologically resonate with them and create a personal connection that can lead to a sale.<\/span><\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<p class=\"has-vivid-red-color has-text-color has-large-font-size\"><strong>Network yourself in Facebook Groups<\/strong><\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"wp-image-10633 lazyautosizes lazyloaded\" src=\"https:\/\/i0.wp.com\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy-1024x538.jpg?resize=1024%2C538&#038;ssl=1\" sizes=\"950px\" srcset=\"https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy-1024x538.jpg?lossy=1&amp;quality=90&amp;ssl=1 1024w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy-300x158.jpg?lossy=1&amp;quality=90&amp;ssl=1 300w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy-768x403.jpg?lossy=1&amp;quality=90&amp;ssl=1 768w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy.jpg?lossy=1&amp;quality=90&amp;ssl=1 1200w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy.jpg?lossy=1&amp;quality=90&amp;w=384&amp;ssl=1 384w\" alt=\"blog 2 copy\" width=\"1024\" height=\"538\" data-pin-description=\"blog 2 copy\" data-src=\"https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy-1024x538.jpg?lossy=1&amp;quality=90&amp;ssl=1\" data-srcset=\"https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy-1024x538.jpg?lossy=1&amp;quality=90&amp;ssl=1 1024w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy-300x158.jpg?lossy=1&amp;quality=90&amp;ssl=1 300w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy-768x403.jpg?lossy=1&amp;quality=90&amp;ssl=1 768w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy.jpg?lossy=1&amp;quality=90&amp;ssl=1 1200w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/blog-2-copy.jpg?lossy=1&amp;quality=90&amp;w=384&amp;ssl=1 384w\" data-sizes=\"auto\" data-eio-rwidth=\"1024\" data-eio-rheight=\"538\" \/><\/figure>\n<p class=\"has-black-color has-text-color\">Facebook groups are a great place to connect with potential homebuyers. They are a great place to hustle, market, and network without any budget. Taking advantage of them just takes time and effort. It also takes a little bit of patience. Look to join local groups in your community and start to post in those groups, but don\u2019t sell. Introduce yourself and even use your new elevator pitch with a nice image that stands out. You want to create a conversation and get people to engage with you. Before you know it, you\u2019ll be getting potential homebuyers interested in you helping them find a home. This is a great way to get a presence and build awareness about you, which grows trust and mindshare over time. You just never know who is in these Facebook groups; a well-timed post can turn into an immediate opportunity. So, ditch the old fashioned park bench advertising in your local neighborhood and hit the ground running in Facebook groups that will keep your sales pipeline busy with potential homebuyers.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<p class=\"has-large-font-size\"><strong><span class=\"has-inline-color has-vivid-red-color\">Offer a down payment assistance program<\/span><\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"wp-image-10634 lazyautosizes lazyloaded\" src=\"https:\/\/i0.wp.com\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post--1024x538.jpg?resize=1024%2C538&#038;ssl=1\" sizes=\"950px\" srcset=\"https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post--1024x538.jpg?lossy=1&amp;quality=90&amp;ssl=1 1024w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post--300x158.jpg?lossy=1&amp;quality=90&amp;ssl=1 300w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post--768x403.jpg?lossy=1&amp;quality=90&amp;ssl=1 768w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post-.jpg?lossy=1&amp;quality=90&amp;ssl=1 1200w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post-.jpg?lossy=1&amp;quality=90&amp;w=384&amp;ssl=1 384w\" alt=\"post \" width=\"1024\" height=\"538\" data-pin-description=\"post \" data-src=\"https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post--1024x538.jpg?lossy=1&amp;quality=90&amp;ssl=1\" data-srcset=\"https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post--1024x538.jpg?lossy=1&amp;quality=90&amp;ssl=1 1024w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post--300x158.jpg?lossy=1&amp;quality=90&amp;ssl=1 300w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post--768x403.jpg?lossy=1&amp;quality=90&amp;ssl=1 768w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post-.jpg?lossy=1&amp;quality=90&amp;ssl=1 1200w, https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/05\/post-.jpg?lossy=1&amp;quality=90&amp;w=384&amp;ssl=1 384w\" data-sizes=\"auto\" data-eio-rwidth=\"1024\" data-eio-rheight=\"538\" \/><\/figure>\n<p class=\"has-black-color has-text-color\">Don\u2019t you just hate it when you have a homebuyer that is motivated to buy a house and can\u2019t afford it because they don\u2019t have enough money to put down? A lot of homebuyers are not even educated on the process and may not even realize that they don\u2019t need to fork up a 20% down payment. All that effort and time spent showing them houses may feel wasted if it leads to a disappointing discovery that your potential homebuyer does not have the necessary savings needed for that initial investment. The good news is that there is a solution as CBC Mortgage Agency (\u201cCBCMA\u201d) offers down payment assistance from 3.5% to 5% which can cover the minimum initial investment necessary for a down payment on a home. A program like CBCMA\u2019s Chenoa Fund <strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/chenoafund.org\/lender\/dpa-edge-soft-second-product\/\">DPA Edge: Soft Second<\/a><\/span><\/strong> can help you stand out by allowing the borrower to flex 1.5% of a 5% forgivable second mortgage to help with closing costs all while still receiving a 3.5% down payment assistance. With CBCMA\u2019s Chenoa Fund down payment assistance program, you can actually help people find the home of their dreams that they may have thought was unachievable or out of their financial budget. Having knowledge and training in this program will make you more marketable and will show that you\u2019re not just about selling houses: you are there to help them make a comfortable decision that meets their budget and lifestyle.<\/p>\n<p class=\"has-black-color has-text-color\">To learn more please <strong><span class=\"has-inline-color has-vivid-cyan-blue-color\"><a href=\"https:\/\/chenoafund.org\/\">visit our website<\/a> <\/span><\/strong>and discover how to make your real estate efforts stand out from the crowd and how to utilize CBCMA\u2019s Chenoa Fund to help homebuyers with down payment assistance.<\/p>\n<div class=\"wp-block-spacer\" aria-hidden=\"true\"><\/div>\n<div id=\"section-ge66013\" class=\"wp-block-gutentor-e6 section-ge66013 gutentor-element gutentor-element-image\">\n<div class=\"gutentor-element-image-box\">\n<div class=\"gutentor-image-thumb\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"normal-image ls-is-cached lazyloaded\" src=\"https:\/\/i0.wp.com\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/04\/equal-housing-opportunity-logo-1200w-2-e1619712320263.jpg?w=1080&#038;ssl=1\" alt=\"equal housing opportunity logo 1200w 2 e1619712320263\" data-pin-description=\"equal housing opportunity logo 1200w 2 e1619712320263\" data-src=\"https:\/\/ej9yfhcfa4q.exactdn.com\/wp-content\/uploads\/2021\/04\/equal-housing-opportunity-logo-1200w-2-e1619712320263.jpg?lossy=1&amp;quality=90&amp;w=1920&amp;ssl=1\" data-eio-rwidth=\"100\" data-eio-rheight=\"107\" \/><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHello, my name is Bob and I\u2019ll find you the home of your dreams.\u201d \u201cHi, my name is Jane and I know the area very&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6628,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[162],"class_list":{"0":"post-6626","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chenoa-talk","8":"tag-real-estate"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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