{"id":8641,"date":"2020-02-19T16:46:56","date_gmt":"2020-02-19T16:46:56","guid":{"rendered":"https:\/\/chenoafund.org\/?p=8641"},"modified":"2024-06-13T14:20:29","modified_gmt":"2024-06-13T14:20:29","slug":"8-ways-chenoa-fund-lenders-can-post-to-social-media","status":"publish","type":"post","link":"https:\/\/chenoafund.org\/8-ways-chenoa-fund-lenders-can-post-to-social-media\/","title":{"rendered":"8 Ways Chenoa Fund Lenders Can Post to Social Media"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\" wp-image-8652\" src=\"https:\/\/i0.wp.com\/chenoafund.org\/wp-content\/uploads\/2020\/02\/Agent-on-Social.jpeg?resize=686%2C720&#038;ssl=1\" alt=\"Agent on Social scaled\" width=\"686\" height=\"720\" data-pin-description=\"Agent on Social scaled\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Social media presence has never been more important for loan officers to connect with potential borrowers. Knowing this, on February 3, 2020, CBC Mortgage Agency (CBCMA) announced Chenoa FundAll, a program that allows lenders to create marketing materials or advertisements that feature Chenoa Fund. This article is designed to provide suggestions about how lenders can take advantage of this program to improve their social media presence. But first, we want to clarify some of the conditions of the program.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under Chenoa FundAll, content that features Chenoa Fund must be reviewed and approved by CBCMA\u2019s legal review team before being released or published. (Requests for review and approval of lender marketing material should be submitted to <a href=\"mailto:lendermarketing@chenoafund.org\" target=\"_blank\" rel=\"noopener noreferrer\">lendermarketing@chenoafund.org<\/a><wbr \/>\u00a0.) If CBCMA\u2019s legal review team finds the submitted marketing materials to be non-compliant, the team will request changes. If updated material containing the requested changes is not received by CBCMA within seven days, then a new request will need to be submitted when the new marketing material is submitted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a correspondent lender is found using marketing material that hasn\u2019t been approved or is noncompliant, the lender may be subject to suspension from doing business with CBCMA.\u00a0 Any questions about compliance issues or marketing materials should be sent to <\/span><a href=\"mailto:lendermarketing@chenoafund.org\"><span style=\"font-weight: 400;\">lendermarketing@chenoafund.org<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, here are eight ideas for social media posts that will strengthen your social media presence and help you take advantage of Chenoa FundAll:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b> Client Testimonials and Reviews<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Testimonials from past and present clients strengthen your brand and build trust with potential clients who follow your social media. If your borrower approves, sharing client testimonials can be a powerful marketing asset. Here are a few suggestions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share a picture of your client along with a supportive quote such as their home, service provided . Make sure to tag the person if possible.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t post the entire testimonial if it\u2019s lengthy. Instead, select one or two lines and then link to the full post on your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask your clients to review your business on Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With permission, take scree shots of complimentary client emails or photos of thank you cards and feature them in your social media.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Testimonial Post:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">(Brief, complimentary quote from customer.)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">(Name of customer) qualified for the Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided by CBC Mortgage Agency (CBCMA). Chenoa Fund is available nationwide and has several program options to choose from that include down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds for the second mortgage.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Introducing a New Loan Product<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Let prospective clients know about changes in your loan offerings. It can spark interest\u2014and new business\u2014among social media followers who may be seeking loans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Loan Product Post:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did you know that (name of company) offers a wide variety of FHA and conventional loan programs? One source for these offerings is Chenoa Fund, a program that provides affordable down payment assistance through CBC Mortgage Agency (CBCMA). Chenoa Fund offers\u00a0 down payment assistance in the form of a second mortgage.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact (name of loan officer, with contact information) for details.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Client Closings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing gets more engagement from your followers than showcasing client closings of past and current clients. Photos with clients who have just closed on a new house are particularly effective.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take a photo of your happy client signing loan papers at the closing table. Even if you can\u2019t be at the closing, ask your escrow officer or Real estate partner to snap the photo. Add your company\u2019s logo for extra branding.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be sure to tag clients (with their permission) if you\u2019re connected on Facebook and other social platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask your clients to send you pictures of their house once they move in so you can congratulate them again on social media. This represents one more chance to reinforce your positive messaging.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Closing Post:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">(Photo of clients signing documents.)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Photo caption: Our friends (name of customers) officially became homeowners today! They qualified for their loan with help from the Chenoa Fund, an affordable down payment assistance program provided by CBC Mortgage Agency (CBCMA). Chenoa Fund is offered nationwide and offers down payment assistance in the form of a second mortgage. Chenoa Fund offers 3.5% in down payment funds for the second mortgage.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Blog Posts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chenoa Fund has developed helpful, informative articles that you are welcome to download and post in your blog or newsletter. These articles provide answers to questions commonly asked by potential clients.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share the title of the article, a link, and a brief teaser message<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t just share a blog post once. Instead, share it three to four times with different teaser messages to ensure wider reach.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When sharing an article, always ask, \u201cWill my potential clients get value out of this?\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to use these resources, go to the Chenoa Fund website for <a href=\"https:\/\/chenoafund.org\/lender\/marketing-resources\/\">Lender Marketing Resources<\/a>. <\/span><span style=\"font-weight: 400;\">\u00a0 If you don\u2019t have a blog of your own yet, you can still refer your clients to useful information on sites like the Chenoa Fund, Zillow, and Trulia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Article Post<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check our latest article (article headline, hyperlinked). The piece discusses (one or two-sentence summary).<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask (name of loan officer\/real estate agent) about available FHA and conventional down payment assistance programs. One of the providers of these programs is the CBC Mortgage Agency (CBCMA), provider of Chenoa Fund. Chenoa Fund is an affordable housing program offered nationwide, and features down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Employee Spotlight, New Employee<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Take time to highlight new and existing team members. These posts are great for introducing your staff and featuring the human side of the business.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try recurring posts such as \u201cEmployee of the Month,\u201d \u201cEmployee Spotlight,\u201d or a \u201cWelcome to the Team\u201d post when you hire a new employee<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">If you are connected to the employee on Facebook, be sure to tag him or her to increase exposure.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Employee Spotlight Post:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This month (name of company) is featuring (name of person) in our employee spotlight. We are grateful that (first name) is a part of our team and so committed to our clients\u2019 success.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">(Quote from featured employee and why he or she likes the work and being part of the team and a photo.)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact (name of person) to learn about available FHA and conventional down payment assistance programs. One such provider is CBC Mortgage Agency (CBCMA), provider of Chenoa Fund. Chenoa Fund is a nationwide program that offers down payment assistance in the form of second mortgages. All programs offer 3.5% in down payment funds.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Welcome to Team Post:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">(Name of company) would like to introduce our newest team member, (name of person). (First name of person) is a loan officer in our (name of location) branch.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact (name of person) to learn about available FHA and conventional down payment assistance programs. One such provider is CBC Mortgage Agency (CBCMA), provider of Chenoa Fund. Chenoa Fund is a nationwide program that offers down payment assistance in the form of second mortgages. All programs offer 3.5% in down payment funds.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Real Estate Agent News<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget that your clients value your recommendations when it comes to home buying resources. Borrowers are always seeking word-of-mouth referrals for loan officers, real estate agents, and other industry professionals, in addition to home recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create posts featuring your recommended real estate agents, such as \u201cAgent of the Month\u201d or \u201cReal Estate Tip of the Week.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invite real estate agents in your network to come into your office and share a \u201cBest Tip\u201d on video or record a personal 30- to 60-second video introduction to share on social media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask agents who you work with to submit reviews on your Facebook page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Share testimonials from real estate agents on your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share the most expensive listing in your area, or the least expensive.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Realtor Listing Post:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Searching for a (name of city\/area) home? Don\u2019t miss out on this opportunity. This beautiful 4-bedroom home comes complete with (fill in the details). Click on the link to watch a virtual tour. Call (name of agent with contact information) for a showing today.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One of the providers of these programs is the CBC Mortgage Agency (CBCMA), provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Realtor Spotlight Post:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meet our real estate Agent of the Month, (name). (First name) representing (Name of agency). (Link to agent\u2019s website.)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One provider is CBC Mortgage Agency (CBCMA), provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Mortgage Facts, Mortgage Glossary Terms and Inspirational Quotes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Change up your content with mortgage facts, glossary terms and inspirational quotes, always keeping in mind the profile of your client. These posts are informational and encourage those who follow you to like, comment, and share, increasing your presence on social media.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Encourage your fans to share facts and quotes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make a list of glossary terms and share them one by one. Don\u2019t forget that most people may be unaware of the most basic industry terms and principles.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Facebook\u2019s graphic image tool to post fun facts in image format.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Mortgage Facts Post:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here are some demographics about first-time homebuyers: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">According to (cite source) 79% are white, 9% are Hispanic, 8% are Asian-Pacific Islander, and 7% are black.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0According to (cite source) among first-time homebuyers, 74% rented before buying, while 21% lived with parents.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0According to (cite source) he median household income of first-time homebuyers is $75,000.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One provider is CBC Mortgage Agency, provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Inspirational Quote Posts:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cGood judgement comes from experience, and a lot of that comes from bad judgement.\u201d (Will Rogers)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cWork like you don\u2019t need the money. Love like you\u2019ve never been hurt. Dance like nobody\u2019s watching.\u201d (Satchel Paige)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One provider is CBC Mortgage Agency, provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Mortgage Glossary Term Post:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our real estate term of the day is \u201cearnest money,\u201d which is the deposit paid to a seller that represents the buyer\u2019s good faith intention to purchase the home. Once deposited, the funds are typically held in escrow until closing, at which time they are applied to the buyer\u2019s costs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One provider is CBC Mortgage Agency, provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Shareable Infographics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As you seek ways to market your company, it\u2019s important to diversify your social media content. CBCMA has developed a series of Chenoa Fund\u2013themed infographics that are available to our correspondents and can be shared on social media. For best results, select topics that are engaging and applicable to the most clients, such as \u201cRenting vs. Buying\u201d or \u201cProfile of First-time Home Buyers.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>To use these resources,<\/b><span style=\"font-weight: 400;\"> go to the <a href=\"https:\/\/chenoafund.org\/\">Chenoa Fund<\/a> website (chenoafund.org), go to <a href=\"https:\/\/chenoafund.org\/lender\/marketing-resources\/\">Lender Marketing Resources<\/a>. From there, scroll down to Infographics and download those you want to use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Sample Infographic Post:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To learn what it\u2019s like to be a first-time homebuyer, check out this article (Link to article).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact (name of loan officer, with contact information) and ask about available FHA and conventional down payment assistance programs. One provider is CBC Mortgage Agency, provider of Chenoa Fund. Chenoa Fund is an affordable down payment assistance program provided nationwide. Chenoa Fund offers down payment assistance in the form of a second mortgage. All programs offer 3.5% in down payment funds.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Social media presence has never been more important for loan officers to connect with potential borrowers. Knowing this, on February 3, 2020, CBC Mortgage Agency&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37,112],"tags":[438],"class_list":{"0":"post-8641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-chenoa-talk","7":"category-realtors","8":"tag-chenoa-fund-lenders"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Ways Chenoa Fund Lenders Can Post to Social Media - CBC Mortgage Agency<\/title>\n<meta name=\"description\" content=\"Discover 8 effective ways CBC Mortgage Agency&#039;s Chenoa Fund lenders can optimize social media engagement and outreach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chenoafund.org\/8-ways-chenoa-fund-lenders-can-post-to-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Ways Chenoa Fund Lenders Can Post to Social Media - 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