{"id":8821,"date":"2020-03-11T12:25:44","date_gmt":"2020-03-11T12:25:44","guid":{"rendered":"https:\/\/chenoafund.org\/?p=8821"},"modified":"2026-03-17T15:09:34","modified_gmt":"2026-03-17T15:09:34","slug":"7-lender-tips-for-building-relationships-with-real-estate-agents","status":"publish","type":"post","link":"https:\/\/chenoafund.org\/7-lender-tips-for-building-relationships-with-real-estate-agents\/","title":{"rendered":"7 Lender Tips to Build Strong Real Estate Agent Relationships"},"content":{"rendered":"

Developing relationships with real estate agents is one of the most valuable actions a lender can pursue when building professional networks and business. The strength of these relationships is forged through collaborative communication and in serving a shared client, the borrower.\u00a0<\/span><\/p>\n

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Overall, agents want to know that you will be adding value to their business. In a similar vein, the partners you decide to work with can hurt your brand if they don\u2019t bring the same care and attention that you do. Good real estate agents will carefully evaluate lender partners, learn about their reputation, get to know them, and work with them to build a solid real estate team and network. To build solid relationships with real estate agents, consider the following seven tips:<\/span><\/p>\n

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Show your knowledge of the mortgage industry.<\/b> The mortgage industry constantly changes, and real estate agents need to have confidence that they are partnering with a mortgage expert who has the knowledge and experience to successfully guide them and their borrowers through the mortgage loan process. You will need to demonstrate that you have a deep knowledge of the products you represent (e.g., FHA to Down Payment Assistance) and that you understand how to work with the clients they serve. When you first meet agents, consider focusing on relationship building by having sincere conversations to develop a common ground <\/span>about working together<\/span>. Stay away from the \u201cPushy Loan Officer\u201d who only wants to push loans and set appointments to talk.<\/span><\/p>\n

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Demonstrate added value in agent communications.<\/b> Real estate agents constantly receive marketing communications from lenders. How will you stand out? How will you provide value? How often will you send communication? The key is to make sure that you provide value. Ask real estate agents what type of information will help them and their borrowers. Try to keep regular contact; for example, you could send a weekly email with industry updates, with rates, and sharing your industry experience on how agents can guide their clients on financing options. Or being able to develop leads in joint communications to build business.<\/span><\/p>\n

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Expand your social media presence.<\/b> Real estate agents rely heavily on referrals to drive business\u2014you help each other find business this way. Your presence, or lack of presence, on social media will say volumes about your ability to help them expand their business to future clients. When you have a growing social presence, it shows your value, in terms of recommendations provided by current and former borrowers, and networking ability. Of course, you will want similar exposure from agents. Be willing to share the posts of agents within your social network and interact with them digitally.<\/span><\/p>\n

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Co-branding digital and print media<\/b>. There are many ways that you can include agent partners in joint digital communications. Show the agent that you can provide value to the relationship with multiple marketing touches that attract clients, including both physical and digital (or print) content. Some more value-producing ideas include:<\/span><\/p>\n